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CM–CO–A4–MN–ER–01

Supreme Brick

circa 2020

"Commercial Fragment (Supreme)" depicts an ordinary clay brick as the vestige of a culture where commercial symbols had attained importance as sacred symbols did. Although made of the same material as ordinary construction bricks, the object displays the logo of Supreme, which once implied exclusivity, importance, and membership in particular circles.


Bricks are among the most mundane items produced by humans since they are functional objects. However, in the given artifact, branding changes an ordinary brick into a cultural symbol. The object illustrates the way commercialization could make ordinary things valuable and turn them into collectibles.


Additionally, the given object symbolizes the decay of the symbol depicted. Like many other consumerist symbols, the power of the given sign decreased through the processes of growth, saturation, and decay. In fact, it became just a trace of a mythology that lost its power.


In "Parallel Artifacts," the object is seen as the evidence of a civilization that not only built houses out of bricks but used symbols as well. In the future, people will perceive branded items as the vestiges of cultures based on identity, aspiration, and prestige.

"Commercial Fragment (Supreme)" depicts an ordinary clay brick as the vestige of a culture where commercial symbols had attained importance as sacred symbols did. Although made of the same material as ordinary construction bricks, the object displays the logo of Supreme, which once implied exclusivity, importance, and membership in particular circles.


Bricks are among the most mundane items produced by humans since they are functional objects. However, in the given artifact, branding changes an ordinary brick into a cultural symbol. The object illustrates the way commercialization could make ordinary things valuable and turn them into collectibles.


Additionally, the given object symbolizes the decay of the symbol depicted. Like many other consumerist symbols, the power of the given sign decreased through the processes of growth, saturation, and decay. In fact, it became just a trace of a mythology that lost its power.


In "Parallel Artifacts," the object is seen as the evidence of a civilization that not only built houses out of bricks but used symbols as well. In the future, people will perceive branded items as the vestiges of cultures based on identity, aspiration, and prestige.

CM–CO–A4–MN–ER–01

Supreme Brick

circa 2020

"Commercial Fragment (Supreme)" depicts an ordinary clay brick as the vestige of a culture where commercial symbols had attained importance as sacred symbols did. Although made of the same material as ordinary construction bricks, the object displays the logo of Supreme, which once implied exclusivity, importance, and membership in particular circles.


Bricks are among the most mundane items produced by humans since they are functional objects. However, in the given artifact, branding changes an ordinary brick into a cultural symbol. The object illustrates the way commercialization could make ordinary things valuable and turn them into collectibles.


Additionally, the given object symbolizes the decay of the symbol depicted. Like many other consumerist symbols, the power of the given sign decreased through the processes of growth, saturation, and decay. In fact, it became just a trace of a mythology that lost its power.


In "Parallel Artifacts," the object is seen as the evidence of a civilization that not only built houses out of bricks but used symbols as well. In the future, people will perceive branded items as the vestiges of cultures based on identity, aspiration, and prestige.

"Commercial Fragment (Supreme)" depicts an ordinary clay brick as the vestige of a culture where commercial symbols had attained importance as sacred symbols did. Although made of the same material as ordinary construction bricks, the object displays the logo of Supreme, which once implied exclusivity, importance, and membership in particular circles.


Bricks are among the most mundane items produced by humans since they are functional objects. However, in the given artifact, branding changes an ordinary brick into a cultural symbol. The object illustrates the way commercialization could make ordinary things valuable and turn them into collectibles.


Additionally, the given object symbolizes the decay of the symbol depicted. Like many other consumerist symbols, the power of the given sign decreased through the processes of growth, saturation, and decay. In fact, it became just a trace of a mythology that lost its power.


In "Parallel Artifacts," the object is seen as the evidence of a civilization that not only built houses out of bricks but used symbols as well. In the future, people will perceive branded items as the vestiges of cultures based on identity, aspiration, and prestige.

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